For this week, I will be peer reviewing Melissa Hudson’s blog, “In the Seams.”
I really like how the very first page the audience sees is an “About The Artist” page, where we get to know who Melissa is, clearly showcasing what she wants her online self to project. The blog is a refreshing fusion of the work she possess a true passion for, which are fashion as well as fashion communication and academia.
What I initially noticed when browsing through the site is how the colour scheme for this page is different in comparison to the other three, which are named “Editorial,” “Styling,” and “Posiel” respectively, being entirely black and white while the others have a greyish purple theme to them. My suggestion would be to have all pages the same colouring in order to keep the branding consistent. This suggestion goes for the font as well. Both the title and the subsequent text are not the same typeface as posts in different categories. It looks as though the page belongs to another website. I also think the photo of her, although very nice, is too large and awkward to look at in relation to the text beside it. I recommend that she slightly shrink (or crop) the photo.
In regard to contents, there appears to be only three posts connected to the blog’s topic. One being the “Didot Type Specimen Poster” under the “Editorial” category and two others titled “Fall 2019 Mood board” and “Fall 2019 Shoes Moodboard” in “Styling.” These look professionally done, and I am assuming are detailed projects that require more work than a typical weekly entry. Nonetheless, these sections seem quite bare. I do not know for sure if the lack of content is associated with the above statement. Stadler (2010) mentions that “publication requires consistency.” Depending on what she plans on publishing onto “In the Seams,” in the near future, I encourage her to add more content whenever she can to further engage the viewers.
In one of her process posts, Melissa states that she “is [currently] imagining [her] audience” as “young professionals interested in design” who are mostly “female.” She showcases a relevant concept concerning “publics” explained by Warner (2002) where distinctions encompassing “rhetorical address” and “different senses of audience are in play at once.”
In the Seams possesses a proficient appearance and convenient usability features from a reader/user’s perspective. Though evidently, I am unaware as to what the intentions are for her posts in the coming weeks, I believe minor design changes (though of course making these changes are entirely up to her) and generally having more substance would benefit the blog. Overall, Melissa demonstrates a relatively decent sense of marketability.
Stadler, M. [Publication Studio]. (2010, May 22). What is Publication? A talk by Matthew Stadler [Video file]. Retrieved from: https://vimeo.com/14888791
Warner, M. Public and Counterpublics (abbreviated version). Quarterly Journal of Speech. 88(4), pp. 413-425. Retrieved from: http://knowledgepublic.pbworks.com/f/warnerPubCounterP.pdf